From territorial data collection to the viability score
No number appears in the report without a declared source. This is the exact sequence the platform runs for every location analysis.
The six steps of the analysis
- 01
Geocoding and territory delimitation
The address is converted into a coordinate, confirmed on the map, and cut into three catchment radii (0.3 mi, 0.6 mi, and 1.2 mi), plus the reference municipality.
- 02
Sociodemographic data collection
Population, density, average income, social class distribution (A1–E), age brackets, education, households, families, and building height per radius.
- 03
Competition and anchor mapping
Geolocated points of interest by segment: direct and indirect competitors, complementary businesses, and traffic generators, with distance to the location.
- 04
Spending potential
Estimated spending in the categories relevant to your segment, converted into per-capita spending and spending contested per competitor.
- 05
Street morphology and accessibility
Traffic flow indices, network reach, and block centrality replace the unmethodical "estimated traffic" used by other tools.
- 06
Weighted score and assessment
Factors are normalized, weighted by the business profile, and compared to the municipality. The result includes a score, confidence level, risks, opportunities, and data gaps.
Classification of each data point
Observed
Value read directly from the territorial database for the analyzed radius.
Calculated
Derived from observed values using a declared formula (e.g., per-capita spending).
Estimated
A projection with an explicit margin. Never presented as a measurement.
When the database doesn't cover an indicator for that territory, the report records the gap and the score lowers its confidence level — instead of filling the gap with a made-up number.